Born and raised in the Zaanstreek and son of Piet Boon and Karin Meyn. While studying business economics at the HvA he discovered during the Minor Entrepreneurship that innovation, fashion and entrepreneurship are his great passions. In 2015 he founded the company Booon, which developed the Jackbag. The Jackbag is an affordable, multi-functional and fashionable jacket. Examples and influencers of Koen are: Nike, Stone Island, VANMOOF, Richard Branson and Daan Roosegaarde. Koen Boon lives in Amsterdam.