Melanie Brown’s fashion label ByBrown stands for raw elegance and edgy tailoring. Strong constructed details make up the basic design, giving the clothes a minimalistic attitude with playful and colourful conceptual elements. Through their simplicity and perfect tailoring, the clothes become timeless. Her most iconic item is the Raindress, and who can know better than Melanie—she was born and raised in British rain and moved to live under Amsterdam’s cloudy skies, where she founded ByBrown in June 2007. She also co-founded ReBlend, the Dutch initiative which aims to produce yarns and fabrics by recycling textile waste, with no water usage and no chemicals.