Yuki Isshiki opened a hat studio/shop ‘demure couture hat Amsterdam’ just off
Haarlemmerplein in Amsterdam in September 2016. Yuki originally comes from
Japan and learned millinery or craft of hat-making at Prudence Millinery (which
supplies couture hats to Vivienne Westwood and other notable customers) in
London before coming to Amsterdam. She believes that traditional hand craft
methods are vital to achieve highly sophisticated modern aesthetics.

Her hats can be seen in editorial pages of high fashion magazines as well as on the head of busy people of Amsterdam. Her hats are known in Amsterdam for on-trend yet unique designs as well as great personal cares including bespoke services and after-care of the hats.