Jouer, French for ‘play’ is at the heart of this brand. Jouer Studios is established in Amsterdam by two friends, who started out of love for the fashion community. Jouer believes that the overall society should be aware of the importance of “play, by translating that vision with a fashion spectrum that’s playful and artistic.
Bringing art and playfulness into every traveller's experience with affordable travel products is the foundation of the brand. Their philosophy is to deliver functional and fashionable products for our busy lifestyles. These products are very practical and of high quality at the same time. They explore this path and connect you with their community along the journey.