Rhumaa was established in 2014; founded by Daniel Beernink from The Netherlands and since 2015 the company is owned by Daniel Beernink and business partner and investor Ton van Vuren. Daniel fell in love with South Africa and the creative wealth of the country after visiting Cape Town in 2011. A year later, the idea to work with talented artists and their stories grew. The Rhumaa concept was born to showcase personal art stories through the cultural expression of fashion.Every collection is translated from the story behind the art into beautiful, natural fabrics and fashion designs. Whilst Africa remains the key inspiration, we look for interesting stories and art we believe most people can relate to.