Daniel Beernink, founder of Rhumaa, has a passion for life, but no more so than Africa—his home away from home. Several years ago, he went to South Africa and fell in love with street art and the stories behind it. He then travelled to India, where he stumbled across a few poorly managed clothing manufacturers. These sweatshops made him want to help promote change for both them and the industry as a whole. These trips fueled his idea to build an ethical and sustainable storytelling fashion brand that could benefit others, which became Rhumaa. Each collection is timeless and sophisticated with modern, soft tailoring and an inspirational art print.
Every collection unveils a unique and powerful story expressed through print, design, colour, details, and high-quality sustainable fabrics. Rhumaa supports sustainable communities and works with like-minded suppliers—all with a need to a steer change in fashion and the environment as a whole.