Sophie Joanne (1984) left a 12-year career as a creative director in the fashion industry to found her namesake brand. Born from the need to create something that would last, her love for craftsmanship and her desire for ethical design, she decided to use her creative skill and imagination to create something close to her heart: fine jewellery. The contemporary traits of her designs derive directly from her admiration of the modern arts. Her designs are immediately recognisable by their sculptural aesthetics, feminine energy and often inflated forms. Sophie is a completely self-taught jeweller and her first pieces were made in close partnership with magnificent artists from India. Sophie’s appreciation for their craft combined with her creative vision led to a loving collaboration. Each piece has its own story and is ingrained with the love of its creators.