Anna Hegeman, founder at Van der Borne, graduated with a double masters degree from both Copenhagen Business School and the prestigious private University Bocconi in Milan. After several internships in fashion design (Robert Geller NY) and PR (People's Revolution NY) in New York she moved back to Amsterdam and started working at The Netherlands Institute for Design and Fashion. At the same time she founded Van der Borne and after 2 years of working for the label part-time she started working on it full time and took the brand abroad, with a PR agency in Denmark and participating at Fashion Weeks in London and Copenhagen.
As a luxury accessories brand Van der Borne assortment includes leather bags, camera straps, caps and jewelry. When designing, Van der Borne believes in the process, in taking time to perfect, in trial and error, in achieving something unexpected.
"We look at products and try to see a new starting point within their existing form. For instance: bags do not need to look like a bag as we know it, cords for your sunglasses can be a luxury product without rubber and polyester, and camera straps can be a stylish product besides being practical... And they can be multi functional; why not use a camera strap as a bag strap too, or a necklace as a bracelet, or a shoulder bag as backpack. We allow form and context to be redefined and materials and shapes to be carefully explored.
We believe in luxury, in the wealth of sustainable materials, and in the beauty revealed over time when experiencing a product... like a beautiful woman growing old gracefully."