Ferry Zonder founder of Veloretti studied International Business in Groningen and London. During his time as a student Ferry set up a small sound/ lighting business, providing student parties with the ultimate sound systems. After he obtained his diploma he set off to Africa where he did an internship for Heineken. Never had he thought that he’d end up selling city bicycles all over the world years down the line. However the moment Ferry moved to Amsterdam and was in need of a bicycle, he was surprised to find that he had limited options. The bicycles were either too expensive, lacked quality or were simply put extremely damn ugly. That’s when he decided to use all of his savings to set up Veloretti, a brand that makes timeless retro looking lightweight city bicycles for a fair price.