JULY 18TH 2019 - 18:00 // BOOK LAUNCH 'TALES FROM THE ROADS LESS TRAVELED'

JULY 18TH 2019 - 18:00 // BOOK LAUNCH 'TALES FROM THE ROADS LESS TRAVELED'

Pie Aerts, one of the world’s most promising documentary
photographers, is launching his first book at X BANK.

We’re proud to announce that we are hosting the official launch party for Pie Aerts’s
first book titled Tales from the Roads less Traveled, published by MENDO.

After having his work featured in DepartStreets of New York and the upcoming 
Streets of London, one would start to think Pie Aerts knows his way around a camera.
He knows his way around the world as well, capturing breathtaking nature and
inspiring people with the two loves of his life: his girlfriend Jessica and his camera. 

Now it’s time for a book of his own, and we’re extremely happy that MENDO is the
one publishing it. Get to know Aerts a little better right before he leaves on his next
great adventure. 

Tales from the Roads Less Traveled

In Aerts’ own words: “We live in a world where everything has been done, altered
and modified. You rarely see anything authentic. And even though I hate the word
‘authentic’, I think it’s important. In our society, a lot of things are automatic and
individual. That’s probably why this kind of photography is so popular nowadays.
Whether it’s a tribesman in a distant country, or my neighbors back home in
Amsterdam, there are so many stories waiting to be told, and photography is my
instrument to do so. Nowadays it’s fairly easy to shoot ‘technically perfect’ images.
Photography has become accessible to a lot of people, and because of that, much
of it has become volatile. Many photographers do the same, and it gets forgotten
the next day. But it’s much more difficult to elicit an emotional response. That’s
why I think it’s interesting to put the emphasis on the ‘matter’, to show why a photo
is made and what it’s trying to tell. That is what drives me as a storytelling photographer.”