INSIDE X BANK - AARI BOSTROEM

INSIDE X BANK - AARI BOSTROEM

INSIDE X BANK features one of our Dutch designers 
answering five fashionable questions. This edition features 
Silmo d’Or award winner Aari Bostroem.

Designer Aari Bostroem (1983) graduated with his master's in fashion design from
Berlin University of the Arts. He has gained experience in the industry, working for luxury
fashion brand Calvin Klein, Rubin & Chapelle in New York an at haute couture fashion house Viktor & Rolf.
He now has his very own successful sunglasses brand: AARI.BOSTROEM. 
Who is your favorite X BANK designer, and why? (Besides yourself, of course)
I've got three favorite designers. At first Alexandra Frida because her eye for telling a story is so mysterious and seductive at the same time. Beautiful translations in fabric and color, very inspiring. The second one is Klaas Kuiken. He has such a great approach towards contemporary product design and the connection between identity and workmanship of each individual piece is inspiring. Last but no least: OS & OOS, abstract and relevant. The unique language between material and form is fascinating! 

What does it mean for you as a designer to have your products at X BANK?
It is an honor to be part of the permanent collection of X BANK.To be representing Dutch design fusion and being represented by a space that is so investing in new and exciting fresh minds. X BANK is the ideal way to experience our styles in a contemporary context. 

What does typical Dutch art, fashion and design mean to you?
Understatement with exaggeration, humor and surrealism. I love Dutch irony in design, it is very healthy. 

In October 2017, you received the Silmo d'Or prize in Paris. What is your next goal after obtaining this prize? 
Being honored with the Silmo d'Or award in Paris was a great surprise. A significant moment for the brand and it's vision, so thankful! My next goal? Staying relevant and making people happy!
    

                                                          

In October 2017, you received the Silmo d'Or prize in Paris. What is your next goal after obtaining this prize? 
Being honored with the Silmo d'Or award in Paris was a great surprise. A significant moment for the brand and it's vision, so thankful! My next goal? Staying relevant and making people happy! 

The sunglasses collection is aimed at women till now, will there ever be a men Aari Bostroem sunglasses line? 
Well, we already have a unisex style in the collection and it’s received amazing feedback. Going forward we’d love to spread our love even further, in any direction that feels natural to our vision. A mens collection is certainly an option within.

 

 


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