X BANK is a one-of-a-kind concept store and art exhibition space set in the historic building of the W Hotel Amsterdam, located between the Singel Canal and the Royal Palace. The 700-square-metre store showcases over 180 Dutch art, fashion and design labels and hosts unique programming year-round, ultimately aiming to bring the community together to celebrate Dutch creativity.
As a retail space, X BANK showcases labels ranging from high-end names like Piet Hein Eek and Marcel Wanders to smaller local names like Denham and United Nude. By showcasing this range of talent side by side, X BANK has become an invaluable platform for emerging Dutch talent.
Additionally, X BANK designs exclusive, limited-edition collaborations. In 2016, their biggest collaboration was a semi-couture collection with Dutch designer Esther Dorhout Mees, who is famous for her bold shapes. In the summer of 2017, X BANK collaborated with Amsterdam-based fashion label Daily Paper to create a swimwear line. In 2018, Designer David Laport, winner of the 2017 International Woolmark Prize in European Womenswear, designed a special and festive capsule collection for X BANK inspired by the 2017 holiday season. This capsule collection consists of a limited-edition pant, skirt and top made of black and silver ‘back flip’ sequins. All collaborations are exclusively available at X BANK and the online store.
As an art exhibition space, X BANK hosts both small- and large-scale exhibitions, lectures and gatherings that are open to the public. Functioning as an art gallery, X BANK works provides a new selection of artwork every six to eight weeks with the aim of continually inspiring the creative community. Past exhibitions include photo series, illustrations and fashion installations. Its active and rotating programming is based on a vision where thought meets creation and creation meets invention.
Communication is an essential element of X BANK, as customers have a fine eye for unique goods and are interested in the story behind them. X BANK stimulates that interest by always communicating the stories of all the products, designs and artwork throughout the store, on Instagram and on its website.The history of the building is embedded in X BANK’s identity. X BANK is situated within the historic former Kas Bank building, which opened its doors in 1908 as the first concrete building in Amsterdam. Europe Hotels Private Collection (EHPC) acquired the building in 2015 and set out to dedicate a space that celebrates and brings together the community. The result: X BANK—a stunning showpiece that represents the best in Dutch artistic talent. The space was designed by Office Winhov and Baranowitz + Kronenberg with this story in mind